Benedikt Stafflinger

Archive · 2018–2022

DividendeOhneEnde

145 company profiles from four years of dividend blogging.
Each one recalculated today: what became of the stock, and what would the same money have become in Bitcoin?

145articles, 2018 to 2022
133 of 145have fallen behind Bitcoin since, dividends included
+75%average stock since the article
+650%Bitcoin over the same period

12 stocks did better than Bitcoin, and 0 no longer have any prices. Median: +46% versus +650%. Calculated with €1,000 on the day of each article, weekly prices (total return, Yahoo Finance) and reinvested dividends, before fees and taxes. As of November 1, 2026.

A look back, not a forecast. The articles came out between 2018 and 2022, years in which Bitcoin swung wildly; at the end of 2018 the price was close to a low, and in 2022 it fell by about three quarters at one point. Leaving out taxes tends to favor the stocks: dividends are taxed every year, while Bitcoin is tax-free in Germany after one year of holding.

€1,000 invested on the day of my article

today
Weekly prices including reinvested dividends, before fees and taxes.

All articles

1The Coca-Cola CompanyThe thirst quencher from AtlantaUSA · Consumer staplesDec 2018+157%+1,837%worse2Church & DwightHammer of a performanceUSA · Consumer staplesJan 2019+79%+2,089%worse3Fuchs PetrolubA refined companyGermany · MaterialsJan 2019+27%+2,089%worse4Hormel FoodsNot for vegetariansUSA · Consumer staplesJan 2019−33%+2,192%worse5Kimberly-ClarkA clean businessUSA · Consumer staplesFeb 2019+30%+2,029%worse6Johnson & JohnsonEverything for your healthUSA · Health careFeb 2019+158%+2,031%worse7FreseniusA broadly diversified healthcare groupGermany · Health careFeb 2019+20%+2,031%worse8EcolabInvesting with a Clean ConscienceUSA · MaterialsFeb 2019+101%+1,949%worse9ScotiabankOne of the Most Reliable Dividend PayersCanada · FinancialsMar 2019+157%+1,871%worse10Novo NordiskThe No. 1 against diabetesDenmark · Health careMar 2019+93%+1,871%worse11General MillsMore than just ice creamUSA · Consumer staplesMar 2019−1%+1,850%worse12Procter & GambleFrom Cincinnati to the supermarket shelfUSA · Consumer staplesMar 2019+95%+1,796%worse13Illinois Tool WorksCompany motto: "We're everywhere!"USA · IndustrialsMar 2019+134%+1,397%worse14Cisco SystemsThe IT ProUSA · TechnologyApr 2019+138%+1,418%worse15BASFA Little Chemistry for the PortfolioGermany · MaterialsApr 2019+18%+1,418%worse16McDonald’sThe burger businessUSA · Consumer discretionaryApr 2019+58%+1,364%worse173M CompanyThe patent giant 3M CompanyUSA · IndustrialsApr 2019+42%+1,241%worse18NikeFitness for your portfolioUSA · Consumer discretionaryMay 2019−49%+1,017%worse19Parker HannifinSuccessful under pressureUSA · IndustrialsMay 2019+474%+844%worse20UnileverA strong consumer goods giantUnited Kingdom · Consumer staplesMay 2019+23%+795%worse21AltriaA little nicotine for the portfolioUSA · Consumer staplesMay 2019+166%+788%worse22BeiersdorfStock: Top! Dividend: Flop?Germany · Consumer staplesJune 2019−16%+788%worse23Home DepotThe perfect home improvement storeUSA · Consumer discretionaryJune 2019+101%+766%worse24AB InBevThe Beer BrewerBelgium · Consumer staplesJune 2019+6%+766%worse25The Walt Disney CompanyMay the dividend be with you!USA · Consumer discretionaryJune 2019−16%+630%worse26AptargroupA stock with nice packagingUSA · MaterialsJune 2019+22%+580%worse27Royal Dutch ShellFinally stepping on the gas again!United Kingdom · EnergyJuly 2019+135%+580%worse28PrudentialThe Asia insurerUnited Kingdom · FinancialsJuly 2019−31%+663%worse29IntelBeneficiary of digitalizationUSA · TechnologyJuly 2019+50%+709%worse30DanaherGrowth through a profit systemUSA · FinancialsJuly 2019+90%+603%worse31NestléThe food giant from SwitzerlandSwitzerland · Consumer staplesAug 2019+17%+603%worse32Reckitt BenckiserProducts for everyday lifeUnited Kingdom · Consumer staplesAug 2019−3%+580%worse33Colgate-PalmoliveMore than just toothpasteUSA · Consumer staplesAug 2019+58%+668%worse34EssilorLuxotticaFits on Your Nose and in Your PortfolioFrance · Consumer discretionaryAug 2019+61%+668%worse35StrykerThe medtech specialistUSA · Health careSep 2019+43%+639%worse36Air LiquideThis stock is full of gasFrance · MaterialsSep 2019+142%+639%worse37PepsiCoThe cola with pepUSA · Consumer staplesSep 2019+24%+658%worse38AflacInsurance for JapanUSA · FinancialsSep 2019+175%+835%worse39NovartisThe Swiss Pharma GiantSwitzerland · Health careSep 2019+152%+835%worse40Yum! BrandsFast Food for EveryoneUSA · Consumer discretionaryOct 2019+53%+819%worse41L’OréalAn attractive investmentFrance · Consumer staplesOct 2019+100%+819%worse42V.F. CorporationClothes make dividendsUSA · Consumer discretionaryOct 2019−76%+704%worse43Texas InstrumentsA stock that adds upUSA · TechnologyOct 2019+205%+738%worse44Automatic Data ProcessingThe paperwork tamerUSA · IndustrialsNov 2019+108%+743%worse45AmgenPromising biotech stockUSA · Health careNov 2019+158%+793%worse46MicrosoftThe computer monopolistUSA · TechnologyNov 2019+265%+984%worse47AppleTechnology par excellenceUSA · TechnologyNov 2019+440%+928%worse48Lockheed MartinMaking money from war?USA · IndustrialsDec 2019+93%+913%worse49American States WaterThe water utility from CaliforniaUSA · UtilitiesDec 2019+14%+977%worse50Canadian National RailwayNext Stop: All-Time HighCanada · IndustrialsDec 2019+55%+922%worse51adidasThe all-round sporting goods makerGermany · Consumer discretionaryDec 2019−39%+922%worse52Berkshire HathawayA True Stock Market LegendUSA · FinancialsDec 2019+141%+943%worse53Bank of MontrealInvesting in bank stocks?Canada · FinancialsJan 2020+192%+840%worse54ExxonMobilDividend Aristocrat, but environmental sinnerUSA · EnergyJan 2020+263%+783%worse55HasbroA playful investmentUSA · Consumer discretionaryJan 2020+46%+723%worse56McCormick & CompanyA stock with tasteUSA · Consumer staplesFeb 2020−34%+650%worse57ComcastThe media giantUSA · Consumer discretionaryFeb 2020−34%+655%worse58Waste ManagementTurns trash into cashUSA · IndustrialsFeb 2020+101%+657%worse59Dover CorporationA broadly diversified Dividend KingUSA · IndustrialsFeb 2020+88%+792%worse60Lowe’s CompaniesThe stock for DIYersUSA · Consumer discretionaryMar 2020+125%+865%worse61Mondelez InternationalA delicious temptationUSA · Consumer staplesMar 2020+39%+1,332%worse62LindeThe air supplierIreland · MaterialsMar 2020+208%+1,179%worse63LVMH Moët Hennessy Louis VuittonThe king of luxury from FranceFrance · Consumer discretionaryMar 2020+39%+1,179%worse64CSL LimitedPharma from Down UnderAustralia · Health careMar 2020−8%+1,207%worse65T. Rowe Price GroupThe Father of Growth InvestingUSA · FinancialsApr 2020+41%+987%worse66SyscoA feast for yield-hungry investorsUSA · Consumer staplesApr 2020+94%+949%worse67Swedish MatchSmoke-free tobacco from SwedenSweden · Consumer staplesApr 2020+96%+939%worse68VisaThe Credit Card MoatUSA · FinancialsApr 2020+157%+764%worse69SAPNothing works without SAP!Germany · TechnologyMay 2020+118%+764%worse70Domino’s PizzaTasty pizza as a recipe for successUSA · Consumer discretionaryMay 2020−10%+676%worse71GivaudanThe flavor expertsSwitzerland · MaterialsMay 2020+55%+676%worse72BechtleThe IT resellerGermany · TechnologyMay 2020−28%+760%worse73Thermo Fisher ScientificThe lab outfitterUSA · Health careJune 2020+109%+732%worse74Ross StoresClothing for EveryoneUSA · Consumer discretionaryJune 2020+162%+750%worse75StarbucksAn investment for coffee junkiesUSA · Consumer discretionaryJune 2020+68%+759%worse76Pool CorporationSwimming like a kingUSA · Consumer discretionaryJuly 2020−16%+744%worse77AMETEKMasters of precisionUSA · IndustrialsJuly 2020+196%+762%worse78UnitedHealth GroupThis stock is in top shapeUSA · Health careJuly 2020+55%+715%worse79Union PacificHauling freight across the countryUSA · IndustrialsJuly 2020+109%+638%worse80NordsonPrecision work par excellenceUSA · IndustrialsAug 2020+89%+600%worse81CintasAlways ready for the workdayUSA · IndustrialsAug 2020+221%+590%worse82Pernod RicardReturns by the proofFrance · Consumer staplesAug 2020−42%+590%worse83Sherwin-WilliamsMarket leader in paintUSA · MaterialsAug 2020+66%+605%worse84S&P GlobalBetter than the S&P?USA · FinancialsAug 2020+50%+698%worse85NextEra EnergyThis stock has powerUSA · UtilitiesSep 2020+49%+695%worse86FastenalMore than just screwsUSA · IndustrialsSep 2020+192%+650%worse87The Clorox CompanyA clean dealUSA · Consumer staplesSep 2020−46%+648%worse88RollinsPests don't stand a chanceUSA · IndustrialsSep 2020+10%+661%worse89Costco WholesaleStrong and predictable cash flowsUSA · Consumer discretionaryOct 2020+230%+620%worse90Brown-FormanSurvived even ProhibitionUSA · Consumer staplesOct 2020−56%+607%worse91FactSet Research SystemsThe dealer in financial data and analyticsUSA · IndustrialsOct 2020+10%+531%worse92ASML HoldingThe Supplier to the Semiconductor IndustryNetherlands · TechnologyOct 2020+372%+531%worse93WD-40 CompanyThe secret formula for successUSA · MaterialsNov 2020+6%+432%worse94The Hershey CompanyMore than just a sweet dreamUSA · Consumer staplesNov 2020+36%+414%worse95Roper TechnologiesIndustrial conglomerate with strong marginsUSA · IndustrialsNov 2020+30%+347%worse96Air Products & ChemicalsSupplies industry with gas and chemicalsUSA · MaterialsNov 2020+45%+356%worse97Lancaster ColonyA Dividend King with tasteUSA · Consumer staplesNov 2020−21%+334%worse98Jack Henry & AssociatesSoftware for the financial industryUSA · TechnologyDec 2020+19%+338%worse99Carlisle CompaniesA lesser-known industrial conglomerateUSA · IndustrialsDec 2020+183%+262%worse100GentexThe expert in auto-dimming rearview mirrorsUSA · Consumer discretionaryDec 2020−27%+224%worse101IBMThe IT dinosaurUSA · TechnologyDec 2020+195%+157%better102W.W. GraingerThe industrial middlemanUSA · IndustrialsJan 2021+287%+121%better103AAONInvesting with a cool headUSA · TechnologyJan 2021+62%+134%worse104J.B. Hunt Transport ServicesHunting for returnsUSA · IndustrialsJan 2021+68%+161%worse105GameStopAn insane stroke of genius?USA · Consumer discretionaryJan 2021−68%+115%worse106Casey’s General StoresThe Midwest's grocery chainUSA · Consumer staplesFeb 2021+293%+72%better107TOMRA Systems ASAA sustainable sorting championNorway · IndustrialsFeb 2021−48%+72%worse108IntuitSoftware forge & tax proUSA · TechnologyFeb 2021−6%+85%worse109Tractor Supply CompanyThe Rural RetailerUSA · Consumer discretionaryFeb 2021+26%+61%worse110Ball CorporationThe Aluminum ExpertUSA · Consumer discretionaryMar 2021−7%+40%worse111Stanley Black & DeckerDIY favorite & Dividend KingUSA · IndustrialsMar 2021−30%+44%worse112Stepan CompanyThe chemicals supplierUSA · MaterialsMar 2021−37%+46%worse113Genuine PartsThe car doctorUSA · Consumer discretionaryMar 2021+26%+39%worse114Lindt & SprüngliThe sweet dividendSwitzerland · Consumer staplesApr 2021+28%+39%worse115MedtronicPromising medtech companyIreland · Health careApr 2021+1%+48%worse116WalmartCrisis-proof & future-proofUSA · Consumer discretionaryApr 2021+206%+47%better117PPG IndustriesReturns with paint & coatingsUSA · MaterialsMay 2021−15%+45%worse118Badger MeterEvery drop counts!USA · TechnologyMay 2021+84%+81%better119BroadcomThe Chip DesignerUSA · TechnologyMay 2021+793%+143%better120H.B. FullerA sticky businessUSA · MaterialsMay 2021−13%+137%worse121The Toro CompanyThe landscape beautifierUSA · IndustrialsMay 2021+15%+135%worse122BunzlThe packaging distributorUnited Kingdom · IndustrialsJune 2021+30%+135%worse123NIBE IndustrierThe Scandinavian climate fighterSweden · TechnologyJune 2021−51%+115%worse124Commerce BancsharesThe bank of the MidwestUSA · FinancialsJune 2021+11%+139%worse125West Pharmaceutical ServicesThe pharma packagerUSA · Health careJune 2021+23%+133%worse126Cboe Global MarketsThe options traders' shovel sellerUSA · FinancialsJuly 2021+216%+106%better127United Parcel ServiceThe Highest-Grossing Parcel CarrierUSA · IndustrialsAug 2021−24%+86%worse128Canadian TireA top-notch retailerCanada · Consumer discretionaryAug 2021+20%+64%worse129HalmaA True Master of AcquisitionsUnited Kingdom · Health careAug 2021+18%+64%worse130STERISThe hygiene expertIreland · Health careAug 2021+19%+59%worse131AccentureThe Consulting GiantIreland · TechnologySep 2021−13%+78%worse132SonocoA low-stress dividend stockUSA · MaterialsSep 2021+1%+72%worse133SikaThe specialty chemistSwitzerland · MaterialsSep 2021−29%+72%worse134MSA SafetyThe safety equipment makerUSA · IndustrialsOct 2021+33%+46%worse135OracleThe data architectUSA · TechnologyOct 2021+54%+31%better136ASSA ABLOYThe locking systems market leaderSweden · IndustrialsOct 2021+57%+32%better137AmphenolThe Connector ExpertUSA · TechnologyNov 2021+317%+21%better138BalchemThe niche chemistUSA · Consumer staplesNov 2021+5%+37%worse139Spirax-Sarco EngineeringThis stock runs full steam aheadUnited Kingdom · IndustrialsDec 2021−52%+57%worse140Kellogg CompanyThe inventor of corn flakesUSA · Consumer staplesJan 2022+67%+87%worse141Analog DevicesChip supplier to industryUSA · TechnologyJan 2022+167%+117%better142Expeditors International of WashingtonThe logistics coordinatorUSA · IndustrialsFeb 2022+94%+86%better143AAKPlant-based oil producerSweden · Consumer staplesFeb 2022+2%+86%worse144ExponentA Case for the ProsUSA · IndustrialsApr 2022−23%+79%worse145Hermès InternationalThe epitome of luxuryFrance · Consumer discretionaryApr 2022+10%+90%worse